Jun 29 2024 28 mins
#BLUFFbooks 📚 — “Nudge: The Final Edition:” (p. 2021) by Richard Thaler & Cass Sunstein
Subtitle: "Improving Decisions About Health, Wealth, & Happiness."
Big Ideas Below: ⬇️
💡1. Homo Economicus?: Humans are not purely rational creatures - we're all highly influenced by our (very uncertain) personal environments.
💡2. Think Fast! - We rely on cognitive heuristics to react to sudden danger & conserve mental energy. But such biases can produce very flawed decisions.
💡3. Choice Architecture: "We make the room, and the room makes us." There's no such thing as an "influence- neutral" environment.
💡4. Libertarian Paternalism: Requiring folks to use their reflective, higher-level thinking skills to consciously "opt in" if they really want the "unhealthy" option.