The Generative Edge

Generative AI isn’t just another tech trend—it’s a business imperative. But while innovation is moving at breakneck speed, most enterprises are struggling to keep up. Are you ahead of the curve or already falling behind?

In this episode of The Generative Edge, Donovan Spronk (Deloitte Central Europe) sits down with Holger Mueller, VP & Principal Analyst at Constellation Research, to break down what it really takes to scale AI across an enterprise. We’ll tackle the biggest misconceptions holding businesses back, the critical role of cloud adoption, and why GenAI isn’t just a project—it’s a core business function.

Inside this episode:

• The number one reason GenAI adoption is lagging behind innovation—and how to fix it
• The Campfire Model: A game-changing approach to enterprise-wide AI adoption
• From copilots to autonomous AI: The shift that’s redefining business operations
• Why data silos are killing your AI strategy and what to do about it
• What leading enterprises are doing right now to stay ahead in the GenAI race

Generative AI at scale isn’t a luxury—it’s a necessity. The question is: will your organization lead the charge or struggle to catch up?

Additional Resources & Reports:

• [Full Report] 2024 Constellation Research - AI Enters the PaaS phase. Why Amazon Bedrock shows the way.

  • Constellation Research finds Amazon Bedrock enables up to 25x faster AI implementation: This deep-dive research discusses current AI trends and the evolution from infrastructure-focused development to a Platform-as-a-Service (PaaS). Analyst Holger Mueller from Constellation Research emphasizes how PaaS solutions like Amazon Bedrock can help organizations overcome AI implementation challenges by providing ready-to-use frameworks and tools, significantly reducing development time and complexity compared to DIY approaches.

• A Persona-Driven Innovation Model
  • Holger Mueller’s A Persona Driven Innovation Model (PDIM) introduces a framework for enhancing enterprise software development by centering innovation around user personas. By understanding specific user needs and workflows, organizations can design more intuitive, user-friendly solutions. Mueller emphasizes that this approach bridges the gap between complex enterprise systems and their end-users, driving better adoption and satisfaction.
• There Is Only ‘One’ (1) IT Strategy in 2025 and Beyond | Constellation Research Inc.
  • This Constellation Big Idea report lays out the reasons why a diverse portfolio of IT strategies has imploded into a single best-practice IT strategy, determined by the need for enabling artificial intelligence (AI), insights, next-generation applications, and the move to global enterprise software. This go-forward enterprise strategy document lays out the underlying trends, walks through a step-by-step approach, and concludes with a set of practical recommendations.

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