Jan 02 2025
In this Marketing Over Coffee:
Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!
Brought to you by our sponsors: Wix Studio and NetSuite
Going beyond badge swipes, QR Codes, and NFC
Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!
8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
It’s event agnostic – once you are a customer you can use it for everything
Tagging at scan allows you to customize the follow up path
Breaking you free from booth sponsorship as the only option to get access to contact info
The Enrichment Waterfall – running through 22 different data providers as part of the scan
19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What comes next to drive speed to lead?
The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites
Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson
Wicked!
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The post The Future of Lead Collection with Eric Lindroos of Mobly appeared first on Marketing Over Coffee Marketing Podcast.