Aug 09 2018 37 mins 4
Christopher Lochhead, author of Play Bigger (and now, Niche Down) is THE person to listen to if you're looking for the courage to stand out (in your life and business) using what's called "category design."
If you'd like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World's First Arcade Bar (Barcade) did -- then you'll need to market AND redesign the problem you're solving so you can't be compared to anyone else.
Teach the world to think in a different (NOT better) way!
Resources
Legends and Losers (Podcast)
Niche Down: How To Become Legendary By Being Different (Book)
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book)
Christopher Lochhead (LinkedIn)
If you'd like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World's First Arcade Bar (Barcade) did -- then you'll need to market AND redesign the problem you're solving so you can't be compared to anyone else.
Teach the world to think in a different (NOT better) way!
Resources
Legends and Losers (Podcast)
Niche Down: How To Become Legendary By Being Different (Book)
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book)
Christopher Lochhead (LinkedIn)
