Apr 10 2024 23 mins 2
This week, we’re sharing again our interviewing featuring Erin Botsford, developer of the Elite Advisor Success System, CEO of the Advisor Authority, and author of Seven Figure Firm: How to Build a Financial Services Business That Grows Itself. As she’s been named to every category of Barron’s Top 100, it’s no mystery why Erin is among our most admired guests. Join us to discover why times of uncertainty and crisis are the easiest times to dominate the market, the marketing message she uses to max out the attendance at her seminars, and the best question to ask prospects that’s guaranteed to close the deal.
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Connect | Resources
· Get your free copy of Erin’s book, Seven Figure Firm: How to Build a Financial Services Business That Grows Itself, at erinbotsford.com
· Listen to the joint webinar with Erin and Stay Paid cohost, Luke Acree: Become Unforgettable: How to Use FIT Marketing and the Psychology of Triggering Events to Capitalize on Market Volatility and Win More Clients
You can get more free resources, including recordings of additional webinars, e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
0:00 Introduction
1:54 Guest introduction
3:05 Erin’s epiphany
5:36 The prescriptive secret sauce
8:11 Uncertainty is an advisor’s friend
10:07 Create triggering events
14:09 Revealing pain points
15:17 Marketing tactics: what if?
18:15 Reframing fear
22:27 Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
