Jan 27 2025 57 mins 2
Real estate wasn’t the end game for today’s guest, but he always loved the idea of being an entrepreneur. He and his architect brother put their heads together to create a successful construction company, eventually leading to a thriving real estate career.
On today’s episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Jose Berlanga. Jose has more than 30 years of experience in real estate, acting as CEO of several construction companies dedicated to investing, designing, and developing residential projects in Houston, Texas. Jose is also the author of “The Business of Home Building: How to Start and Operate a Residential Construction Company.”
Jonathan and Jose begin their conversation by delving into the lessons Jose learned from his father about business. The discussion shifts to Jose’s decision to start a construction company with his architect brother, the challenges of building affordable housing today, and the best time to make the most money. You’ll hear why it’s critical to understand your market and customers, the value of being the best in your sector versus moving around to find a market, and how Jose is finding land to develop in Texas. Jonathan and Jose cover the importance of knowing when to say no to a deal, the recent shift in Jose’s business model, and why it’s still a good time to buy.
Land is becoming a hot commodity in today’s real estate market, and Jose Berlanga outlines how he’s still building affordable housing in Texas.
In this episode, you will hear:
- The lessons Jose Berlanga learned from his dad about business and what he learned not to do
- Jose and his architect brother’s venture in construction and what it taught them about real estate
- The challenges of building affordable housing in today’s market
- The best time to make the most money and why commitment and experience matter
- Understanding what to build in any given location and identifying your consumer
- Being the best in your particular sector versus moving around and trying to find the right market
- How Jose is finding land to develop today in Texas and the strategies he uses to continue finding new areas
- Knowing when to say no to a deal and avoiding over-leveraging yourself
- The recent shift in Jose’s business model from spec houses to “build to rent” and the safety of the Texas real estate market
- Why it’s still a good time to buy and what Jose foresees for the Texas market
- Jose’s book, “The Business of Home Building,” and who it’s written for
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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/211/ to download it.
Supporting Resources:
Jose Berlanga’s website - joseberlanga.com
Find Jose on Facebook - www.facebook.com/authorjoseberlanga
Jose on Instagram - www.instagram.com/authorjoseberlanga
Connect with Jose on LinkedIn - www.linkedin.com/in/jose-berlanga-900a9518
Joses Berlanga’s books - joseberlanga.com/books
Website - www.streamlined.properties
YouTube - www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/StreamlinedReal
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
