Aug 20 2024 33 mins
On this episode of Talent Wars, host Patience Fairbrother interviews San Diego Regional Economic Development Corporation’s Director of Communications and Community Engagement Bree Burris to discuss the “San Diego: Life. Changing.” campaign. Bree shares insights on the EDC’s two-pronged approach that encompasses talent attraction and retention and how a focus on authenticity and owning San Diego’s narrative has played a major role in the success of the EDC’s talent initiatives. Tune in for inspiration from San Diego and insights on how to know when it's time for a rebrand, understanding the importance of owning your community's challenges and best practices when it comes to equipping your employers with the tools and messaging they need to attract and retain talent.