Sep 03 2024 22 mins
On this episode of Talent Wars, we dive into a bold strategy that’s turning the narrative on Buffalo, New York’s infamous weather “from a punchline into a lifeline.” Host Patience Fairbrother sits down with Invest Buffalo Niagara’s Communications Manager Greg Pokriki to learn how they embraced Buffalo’s unique climate as a strength rather than a weakness by positioning themselves as a climate refuge city and building off the success of their “Be in Buffalo” talent attraction campaign. Tune in to discover the tactics behind this innovative strategy and how the campaign is successfully reshaping perceptions of Buffalo as a city.