Jun 23 2024 39 mins 1
In this episode of 'Digital Comfort Zone', hosts Aine McGlynn and Lizz Bryce dive deep into the art of persuasion and obtaining buy-in for digital transformation within nonprofits. To help them do this, Philip Haid, CEO of Public Inc., brings his valuable insights including
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The role of emotions, trust, and authenticity in persuasion
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Emphasizing the importance of meeting people where they are
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And building trust slowly
00:00 Introduction to Digital Comfort Zone
00:48 Persuasion and Buy-In: Real-Life Examples
04:25 Challenges in Digital Transformation
06:37 Interview with Philip Haid: Mastering Persuasion
17:48 Emotional vs. Logical Persuasion
24:09 Conflict and Ego in Persuasion
29:11 Trust and Buy-In: Building Authentic Relationships
33:12 Conclusion and Key Takeaways
