Dec 14 2023 31 mins
In this case study of luxury fashion house Gucci, Barton discusses how the metaverse tech tools have influenced this company. As Gucci has embraced the VR and XR tools and implemented varying strategies, not only are they making money in the metaverse, they are influencing an entire fashion industry.
From digital design products, reducing physical inventory, NFTs and more, Gucci is finding traction with Gen Z and Millennials and advancing its customer base.