SERP’s Up | Will your audience actually care? How to gauge interest


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Dec 11 2024 26 mins   7

How can you tell if your content will hit or miss before you even hit “publish”?

Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.

Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success.

Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast!

Key Segments

[00:01:07] What's On This Episode of SERP's Up?

[00:02:38] Focus Topic of the Week

[00:11:18] Focus Topic Guest: Maeva Cifuentes

[00:15:06] Focus Topic Guest: Akvile Defazio

[00:19:38] Snappy News

[00:24:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Maeva Cifunentes

Akvile Defazio

Anu Adegbola

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course

Flying Cat SEO Consulting

AKvertise

News:

Google November 2024 core update rollout is now complete

Google Does Try To Handle Broken Canonicals

Google Search: How Clustering Works With Localization

Google Marauding Black Holes With Clustering & Error Pages