Feb 04 2025 60 mins 9
In this episode of Cults and the Culting of America, host Scot Loyd and co-host Daniela Mesteneck Young engage in a deep conversation with Chloe Nwangwu, a brand scientist. They explore the concept of under recognition, the importance of branding in social influence, and the role of conflict mediation in understanding societal dynamics. Chloe shares her journey from conflict resolution to branding, emphasizing the significance of visibility and recognition in creating impactful change. The discussion also touches on the mythical norm, the dangers of echo chambers, and the necessity of diversity in combating misinformation. The episode concludes with insights into Chloe's methodology for building influence and the importance of acknowledging trauma in social movements.
Connect with Chloé Nwangwu
Daniella's Links:
You can read all about my story in my book, Uncultured-- buy signed copies here. https://bit.ly/SignedUncultured
For more info on me:
Patreon: https://bit.ly/YTPLanding
Cult book Clubs (Advanced AND Memoirs) Annual Membership: https://bit.ly/YTPLanding
Get an autographed copy of my book, Uncultured: https://bit.ly/SignedUncultured
Get my book, Uncultured, from Bookshop.org: https://bit.ly/4g1Ufw8
Daniella’s Tiktok: https://bit.ly/3V6GK6k / KnittingCultLady
Instagram: https://bit.ly/4ePAOFK / daniellamyoung_
Unamerican video book (on Patreon): https://bit.ly/YTVideoBook
Secret Practice video book (on Patreon): https://bit.ly/3ZswGY8
Other Podcasts
Daniella's other podcast: Hey White Women
Takeaways
- Chloe Nwangwu is known as the brand scientist.
- Under recognition is a key issue in social dynamics.
- Conflict mediation training informs Chloe's work.
- Brands influence how others perceive and treat individuals.
- The science of resistance is crucial in today's society.
- Maintaining social norms is essential for safety.
- Diversity is vital in preventing echo chambers.
- Under representation stems from under recognition.
- Chloe's methodology focuses on visibility engineering.
- Creative projects can amplify important messages.
Chapters
00:00 Introduction to Cults and Personal Journeys
02:27 Understanding the Role of a Brand Scientist
04:16 Conflict Mediation and Its Evolution
10:30 The Power of Branding in Social Dynamics
12:39 Defining Brands and Their Influence
16:10 Resistance and the Science of Influence
17:57 The Role of Representation in Social Change
20:04 Maintaining Social Norms Amidst Change
23:15 Building a Collective Resistance
28:19 Listening to Marginalized Voices for Change
29:35 The Need for Rest and Healing Among Black Women
30:50 Understanding the Mythical Norm and Its Impact
32:51 Behavior Change and Cult Dynamics
35:08 Adoption Thresholds and Social Proof
37:30 The Dangers of Ideal Client Avatars
38:56 The Role of Diversity in Preventing Echo Chambers
41:32 The Importance of Equity and Inclusion
43:24 Under Recognition vs. Under Representation
45:27 Visibility Engineering: Building Your Ecosystem of Influence
51:59 Creative Expression and Cultural CommentaryProduced by Haley Phillips
