Aug 19 2024 44 mins 6
In this episode, Douglas Yones, Head of Exchange Traded Products at the New York Stock Exchange, is joined by Alexandra Levis, Founder and CEO of Arro Communications, as they discuss Arro Communications, the role of marketing and its evolution in the ETF ecosystem, and more
Douglas and Alexandra discuss:
- · How Alexandra got her start in the ETF industry
- · All about Arro Communications and the services they provide
- · Creative marketing initiatives such as the “I Heart ETFs’ campaign
- · The role of marketing and its evolution in the ETF ecosystem
- · And more!
