Jan 02 2025 13 mins
In this episode:
In this episode, the CPG Week team goes back through some of the trends they tracked in 2024 while looking ahead to predictions and issues to watch in the new year.
Kicking off a discussion on 2024 trends, senior reporter Brad Avery starts with an update on the energy drink category and its evolution over the past year. Nosh managing editor Monica Watrous explains how consumer interest in GLP-1 drugs has impacted food and beverage. Senior reporter Lukas Southard talks private label prioritization and how it relates to inflation.
The team goes on to look ahead with predictions about 2025 trends to watch, including an emphasis on seed oil-free products, consolidation, and the impact of tariffs and inflation on the CPG industry.
Show Highlights:
0:30 - Energy drinks continue to dominate the beverage category with renewed strength behind women-positioned options. This time last year, big CPG companies were wringing their hands over the impact of GLP-1 drugs like Ozempic or Wegovy, but 2024 brought a slew of brands positioned toward the opportunity in the weight-loss consumer group.
4:00 - Whether it’s Walmart’s bettergoods or Amazon Saver, private label is on the rise with no sign of slowing. The team discusses how retailers like CVS are bringing new energy with its new Well Market store brand and what it means long term for retail.
6:45 - It’s often difficult to make bold predictions for the coming year, but the CPG Week hosts discuss how a minor trend like no seed oils might bubble up in 2025 and how it aligns with a growing rancor about ultra-processed foods.
9:00 - The group also predicts a continuation of the M&A activity witnessed in 2024, how potential tariffs and inflation could impact the industry, and why Monica is calling 2025 the Year of Ranch.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
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