Jan 09 2025 19 mins
In this episode:
On this episode of CPG Week, the podcast dives into the revival of nostalgic beverage brands, the implications of California’s fight against ultra-processed foods and one beverage co-packer’s abrupt plant closure.
Odwalla is the latest beverage brand getting a reunion tour thanks to a legacy beverage maker. Nosh managing editor Monica Watrous and senior reporters Lukas Southard and Brad Avery discuss the strategy behind resurrecting failed brands with new value propositions. The team goes on to discuss what it means that California will be investigating the adverse health impacts of ultra-processed foods and synthetic dyes. The podcast wraps up with a briefing on what is known about the closure of Joriki Beverages’ Pennsylvania production facility.
Show Highlights:
0:30 - Slice, Jolt Cola and, most recently, Odwalla are all getting a chance to return to shelves after being discontinued. Brad explains Mexican beverage producer Grupo Jumex’s plan to bring back the former Coca-Cola-owned juice and smoothie brand.
5:30 - Do brands need to be revived or did they fail for a reason? The group discusses if nostalgia is enough to create lasting success and why there is momentum behind this resurrection trend.
9:00 - Lukas explains the recent executive order from California’s governor targeting ultra-processed foods. The CPG Week team discusses how the directive calling for state agencies to investigate ultra-processed products and synthetic food dyes will impact the larger CPG industry.
15:45 - Brad tells the team what he has learned so far about the sudden closure of a Pennsylvania co-packing facility owned by Canada-based Joricki Beverages.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].