Building a New Business from Scratch: My Secret Summer Project

In this episode, Lindsay is joined by her business manager, Emily, for a deep dive into their secret summer project. They each started a brand new business from scratch to see if it's still possible to sell digital products in today’s saturated online marketplace. Spoiler alert: They had a blast, learned tons, and are ready to share all the behind-the-scenes details with you!

Lindsay and Emily are spilling the beans on their summer business experiment that put them back in the shoes of beginners. They started with no email list, no social following, and completely unrelated niches to their regular businesses. Their goal? To see how quickly they could go from zero to selling their first low-ticket digital products. Now they want to share the step-by-step process they followed, their unique niches, and how they navigated everything from brainstorming to product creation, all while juggling life’s demands.

In this episode, we’ll discuss:

1. Starting from Zero

Lindsay and Emily share why they wanted to put themselves in the position of a beginner, testing if it's still possible to grow a business in today’s crowded market.

2. Choosing a Niche

Discover how both hosts picked niches based on personal experiences. Lindsay’s new business, Kinda Crunchy Fam, focuses on gluten-free living, while Emily launched Girls Who Hate Sports, aimed at helping women connect with their partners through sports (even if they hate it!).

3. Creating Digital Products

They discuss how they each created a low-ticket digital product in just a few weeks, sharing how Lindsay made a gluten-free snack guide and Emily designed fun football-related activities for women.

4. Building an Audience

Learn about the importance of creating lead magnets to grow an email list from scratch and hear what freebies Lindsay and Emily offered to attract their target audiences.

5. The Power of Small Ticket Offers

They explore why small-ticket digital products (under $100) can be a perfect entry point for new entrepreneurs, requiring less time to create and easier to sell without big marketing launches.

Resources Mentioned:

100+ Profitable Digital Product Ideas

This [free] download will help you brainstorm your perfect first digital product and you inspire you to get started building that digital product business! (https://lindsaybowden.com/list)

Hey Digital Product Playbook

Lindsay’s guide that outlines everything you need to know about starting from zero and selling your first small-ticket digital product. Grab it here. (https://lindsaybowden.com/playbook)

Flodesk

The email service provider Lindsay used to build her email list and sell her products. (https://flodesk.com/)

Connect with Lindsay:

• Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)

• Website: https://lindsaybowden.com

This episode is packed with actionable advice for anyone who wants to start a new business from scratch. Whether you're at square one or looking to try a new niche, Lindsay and Emily's experiences will inspire and guide you every step of the way.