The Power of Email Marketing: Segmentation, Strategy & AI Tools

Welcome to the first episode in our brand-new email marketing series! In this episode, Lindsay is sharing her new weekly email strategy to increase engagement, boost conversions, and save time using AI tools. She walks through the importance of segmentation, her approach to writing emails efficiently, and why a strong email list is the key to success in digital product sales.

In this episode, we’ll discuss:

1. Why You Need an Email List (No Matter What You Sell)

Whether you're a TPT seller, course creator, or digital product entrepreneur, email marketing is the most effective way to connect with and convert your audience.

2. The Power of Segmentation

Stop sending the same emails to everyone! Learn how to group your subscribers based on their interests so they receive content that’s actually relevant to them.

3. Short & Sweet Emails for Higher Engagement

Lindsay shares why concise, action-driven emails are outperforming long-winded messages—and how you can make the shift.

4. Using ChatGPT to Streamline Email Writing

Discover how AI can help you write in your voice, save time, and maintain consistency in your emails.

5. How to Plan & Batch Your Emails in Just One Day

Lindsay breaks down her monthly batching process so you can set up and schedule emails in advance without stress.

Resources Mentioned:

• Flodesk: A beginner-friendly email marketing platform (https://flodesk.com)

• Kajabi: The platform Lindsay uses for email marketing and course hosting (https://kajabi.com)

• ChatGPT: AI tool for writing emails efficiently (https://chatgpt.com)

• Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

Be sure to tune in next week as we dive into building your sender reputation and making sure your emails land in inboxes (not a spam folder)!