A Strategic Approach To Tech, with Jon Christensen


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Dec 06 2023 32 mins  

Jon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc.

CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline.

What you’ll learn about in this episode:

  • The importance of alignment between branding, marketing, and technology
  • Why slowing down and developing a plan for digital transformation is the best thing you can do before going through a substantial technology change
  • How Jon’s company Phoji managed their transition from being an app to a Saas company
  • Some of the factors private equity and VCs look for when evaluating the tech of a company in the pre-investment phase
  • The key trends all companies need to consider in 2024 as the evaluate their technology approach

Additional resources: