Bernice Chao: Visibility Mindset in the Work Place


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Apr 10 2024 43 mins  

In this deeply inspiring episode, we're joined by the incredibly multifaceted Bernice Chao, a creative powerhouse whose journey breaks the mold in more ways than one. Bernice shares her unique path from growing up in an Asian immigrant household to making her mark in the competitive world of advertising and beyond.

Listeners will be captivated by Bernice's early realization of her passion for art, supported by her mother's unwavering belief in her talents, leading her to pursue a career that defies the typical expectations placed upon Asian American children. Her story is a testament to the power of nurturing one's passions and the courage to pursue an unconventional path.

Bernice also delves into the nuances of navigating the workplace as an Asian American, shedding light on the challenges of breaking through the "bamboo ceiling" and the importance of visibility and representation. She discusses the formation of Asians in Advertising, a community initiative aimed at amplifying Asian voices in the industry, and shares actionable advice on finding mentors, advocating for oneself, and the significance of creating a supportive community.

This episode is not just a story of personal success; it's a motivational guide that encourages listeners to embrace their identity, pursue their passions with tenacity, and the importance of carving out space for oneself in any field. Whether you're looking for inspiration, career advice, or just a compelling story, Bernice's journey from an immigrant child to a beacon of creativity and advocacy is sure to motivate and encourage listeners to break through their own ceilings.

Connect with Bernice:
https://www.bernicechao.com/
https://www.linkedin.com/in/bernicechao/
https://www.instagram.com/hellobernice

Connect with Mikhail
https://www.instagram.com/miqk
https://www.mikhailalfon.com