What Is Good Strategy?


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Jan 07 2025 20 mins  
In this conversation, Matt Symes and Chris Johnson explore the critical elements of effective strategy in business. They discuss the importance of understanding good versus bad strategy, the necessity of a strategic cadence, and how external market changes impact business decisions. The conversation emphasizes the need for small business owners to step back, analyze their operations, and create a thriving business that serves their lifestyle rather than enslaving them to their work. Through real-life examples, they illustrate how focused strategic planning can lead to significant improvements in business performance.
Takeaways
  • There's someone in your market succeeding today.
  • Good strategy is about purposeful decisions.
  • Strategy is often misunderstood and misapplied.
  • A strategic cadence is essential for success.
  • You need to connect strategy to market changes.
  • Improvement rate is a key metric for control.
  • Creating a thriving business is the goal of strategy.
  • Small changes can lead to significant results.
  • Strategic planning should be a regular practice.
  • The right strategy can transform your business.