#170: Digestible Offers Pt 3 HOW


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Apr 13 2023 18 mins  

This episode is the final in a 3-part series on digestible offers - the why/what/how of creating or retooling a more digestible offer for your audience.

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Simply put, a digestible offer is one that is easy for your audience to consume.

You might find that your current offers have become indigestible for whatever reason, (major shifts in the industry you serve) or you may be ready to experiment with a new offer. This episode walks you through decision making on getting started.

  • How to sell test your digestible offer with hot + warm leads
  • The top metrics to find out if your value propisition is correct
  • What tasks to AVOID at this stage of the process
  • How to organize a small digestible launch

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