196. Looking Professional Won’t Cut It: Build Real Expertise and a Unique Voice


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Jan 20 2025 45 mins   1

As entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it.

In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking.

Whether you’re an entrepreneur, content creator, or professional wanting to elevate your communication skills, this episode provides actionable advice to help you stand out and make a lasting impact using your voice.

In this episode, we cover:

(00:00) Introduction

(01:31) The role of content in Rae’s business

(03:23) The stages of Rae’s business

(06:57) Reviewing Rae’s past content

(10:46) Newbie coach vibes

(15:06) How to develop substance

(20:20) Being proud of past you

(21:51) When business feels misaligned

(25:57) Inspired and strategic content

(31:58) Professionalism vs authenticity

(41:20) Actionable takeaways

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Rae Fung

Newsletter: https://sendfox.com/raefungx

Instagram: https://www.instagram.com/raematrix

LinkedIn: https://www.linkedin.com/in/raefung

Blog: https://raefung.com/blog



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  • Audit 9 different parts of your body of work

  • Identify the specific areas you can improve on right away to set your business apart from the rest.

Get the Audit here: https://cheryllau.com/audit



Contact

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