Nov 11 2024 8 mins
In this episode of Counsel to Counsel, host Stephen Seckler shares insights from his recent experiences volunteering during the 2024 election. Drawing lessons from the power of listening in political campaigns, Steve explores how lawyers can apply the same principles to business development. He emphasizes that active listening and understanding client concerns are key to building trust and turning relationships into business opportunities.
Steve breaks down practical strategies for lawyers:
- Ask open-ended questions to uncover client needs.
- Help clients articulate the urgency of solving their problems.
- Position yourself as a problem-solver, not a salesperson.
- Build trust by guiding clients through a thoughtful, solution-focused process.
Tune in to learn how these strategies can help you grow your practice authentically and effectively.