Aug 03 2023 51 mins 10
If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you.
I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here, starting with Ben Franklin, Henry Ford, and Thomas Edison, all the way to Tony Robbins, Marie Forleo, Jenna Kutcher, Russell Brunson, Brooke Castillo, and Matthew McConaughey? Yeah, he’s a life coach now.
If you don’t know — or care — about these names, never fear. Lisa and I focus on what tactics these leaders popularized and how they’ve invaded nearly every corner of online business.
This series is foundational in understanding the evolution, not only of online business and marketing, but American culture and many of the advertising principles we have come to take for granted as “how it’s done.”
But, as we say on the show, this stuff didn’t start on the Internet — it goes back hundreds of years. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. Let’s take a trip through time, so you can be a more informed consumer and, hopefully, a more ethical marketer.
What you can expect from Part 1 of the Online Business Family Tree:
- Why we're "naming names" and the difference between solopreneurs and corporate entities in girlboss clothing
- How the "American dream" became a sales pitch for individualism at the cost of systemic change
- What muskrats taught Henry Ford and Thomas Edison about making millions
- The surprising secret of how to "think and grow rich"
- Behind the scenes of coaching coaches to coach coaches
- How the Industrial Revolution turned into toxic wellness culture
- Why hating yourself is good for business (online business, that is)
About Lisa Robbin Young
Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you’re wired to work.
See MarketingMuckraking.com for the complete transcript and annotated visual guide.
