Sep 02 2024 34 mins 16
Elizabeth Corbett discusses the biggest mistakes e-commerce brands make with packaging, the opportunities they're missing out on and the easy ways you can save on packaging costs.
Packaging is one of the most important aspects to improving your customers' unboxing experience.
Its the one opportunity you have to communicate with your customers so you should be investing quite a bit into it.
That's why we've invited Elizabeth Corbett to the podcast to talk to us all about packaging, the biggest mistakes brands make, and why you should consider eco friendly solutions for packaging.
Here's some timestamps to get you by:
- 00:00 - Introduction
- 01:28 - Packaging Mistakes
- 04:11 - Packaging Waste and Cost Savings
- 07:00 - Benefits of Shipping In Its Own Container
- 10:43 - Dealing with Porch Pirates and Returns in DTC Packaging
- 14:41 - Considerations for Sourcing Packaging Materials
- 18:55 - The Impact of Freight Costs on Packaging
- 27:25 - The Growing Importance of Sustainable Packaging
- 33:34 - Contact Elizabeth for your packaging concerns
As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.
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Thanks for listening!
Until next time, happy selling!
