Jun 13 2022 82 mins 35
If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.
In this episode:
- The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
Listen Now!
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Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
Articles, Resources, and Links Mentioned
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
Find Araminta Online
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
