Dec 11 2024 11 mins
My daughter loves to shop. In fact, her two love languages are shopping and someone paying for it. Apparently at least the shopping part is also a lot of people’s love language. Adobe Analytics reported that between November 1 to 24 that US consumers spent a whopping $77.4 billion online, that is an increase of 9.6% over same time last year. In their report, Adobe Analytics reported that 21 of these 24 shopping days had over $3 billion in sales vs 16 days last year. Based on this early indication of sales Adobe Analytics is predicting an 8.4% increase year over year in this year’s holiday season. Read in this issue our complete report on holiday retail sales and their possible indication going into 2025.