Apr 22 2024 30 mins
tbh skincare founder Rachael Wilde is on the Female Founder World podcast with Jasmine Garnsworthy!
Coming from a medical background, Rachael had no desire to start her own business until she came across an insane opportunity to license a patented acne treatment and turn it into a brand. She jumped on the idea at 23-years-old back in 2019, and has since built one of the buzziest new beauty brands on the planet.
Rach's the queen of building brand hype and backing it up with brilliant formulas. After a $4000 launch day, tbh skincare did $800,000 in revenue in their first 18 months, and now sell a bottle of cleanser every minute.
This brand constantly goes viral, and I asked Rach all about it in this episode.
Listen in for the full story, how Rachael successfully merged tbh skincare with another business, how they've grown an incredible retail presence, and their influencer strategy.
Links
- Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
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- Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
- Become a Business Bestie subscriber: femalefounderworld.com/subscriber
- Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
- Check out Rachel's business: https://tbhskincare.com