Mar 04 2025 31 mins
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry.
One Powerful Quote:
26:43: “Every unique idea only becomes executed because of the team that surrounds you.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:00: Bryan and Ian talk about tech adoption barriers across the industry.
8:21: Ian highlights key misunderstandings about AI.
15:52: Bryan inquires about Keepme’s integration with their customers.
18:18: Bryan asks Ian about Keepme’s unique value proposition.
21:54: Ian further talks about Keepme’s interface and communication for potential prospects.
26:26: Ian shares his pearls of wisdom to the listeners.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/ianmullane/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/