Jan 09 2025 11 mins 2
As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls and give you an example using all 3 in a mock script.
Time Stamps:
(0:35) No Better Time To Be In The MAHA Era
(1:07) Using Tonality To Close More Sales
(1:47) Sarah Potential Client Example
(3:12) The Passive Tonality
(4:27) The Professional Tonality
(5:12) The Authoritarian Tonality
(6:29) Entire Tonality Example
(8:05) Our Pitch Episode
(8:15) Tonality Based on Objection
(9:11) Price Objection
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