Apr 08 2025 35 mins 1
In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.
Here’s what we talked about:
- How to become indispensable to visionary entrepreneurs.
- Strategies for ensuring clients bring you along to their next ventures.
- Differentiating between business success and personal success.
- Creating a compelling vision that motivates teams and drives company growth.
- Using bonus structures to align team goals with company outcomes.
- Importance of EBITDA and profitability in sustaining business success.
- Positioning the company as the number one in its niche or industry.
- Rallying teams around a shared mission to outperform competitors.
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Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
