431 — Sales enablement for sales and marketing teams


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Feb 11 2025 31 mins   4

All sales training is sales enablement, but not all sales enablement is sales training.

In this week’s episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss:

  • what ‘sales enablement’ means, and why it’s intentionally broader in scope than sales training;

  • what sales enablement is designed to achieve, beyond increased sales;

  • the role of managers in sales enablement.

To learn more about Darren’s work, head to salecology.com.

In ‘What I Learned This Week’, Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind’ episode of Dr Rangan Chatterjee’s Feel Better Live More podcast.

For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  

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