Aug 22 2024 81 mins 6
Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands sourcing regenerative products from farms in the US.
Here's where we went with the interview:
- Cody's journey from teaching to 1st gen farming.
- Their early funding journey for launching the co-op.
- The pros/cons of the co-op business model.
- Their transition from wholesale to DTC. *Nerdy tactics on digital marketing tactics & data.
One other thing that's easy to admire about Cody is his knack for networking.
If you listen carefully, you'll notice how so many of his breakthroughs at GrassRoots came from a new relationship.
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