173: Making Sense of Customer Data with David Shukri


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Aug 01 2024 37 mins   1

Making sense of customer data can be unbelievably difficult. Today, David Shukri - Client Service Director at Shopper Intelligence - joins the program to discuss exactly this. With over a decade of experience helping retailers and manufacturers navigate data to innovate, David has found himself focusing his interests on the Australian liquor industry - to distill complexity and navigate the noise to generate actionable insights.