209: How to grow marketing’s influence within your school


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Jul 05 2023 26 mins  

School marketing and communications with Charlie Maughan and Rita Kilroy

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

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