212: Preparing your best media plan, and do you have a 'clustomer' problem?


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Oct 04 2023 27 mins  

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

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Got more questions for Charlie and Rita? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com