218: How to fix your OOH ads


Episode Artwork
1.0x
0% played 00:00 00:00
May 01 2024 18 mins  

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

Got more questions for Charlie and the team? You can ask them via the following: