Mar 14 2023 19 mins
Ask your P&C Customer this question?
If it was two minutes before you knew you were going to die and I could only write and issue you one policy, what policy would you want me to write?
95% of your customers will say "The biggest Life Insurance Policy you can write!" (Of course, there is always 5% that will give you some reason like "I am not going to leave a bunch of money so she can spend it on her next boyfriend." But . . . that is probably that same customer that drives a Range Rover with only liability coverage.)
If life insurance is so important that it is the last policy a customer would want you to write before they died, why are you not offering it to them now?
Insurance agents who specialize in Property and Casualty (P&C) policies can expand their services and revenue streams by offering life insurance to their existing customers.
This is a smart move, as P&C policyholders are likely to have a higher trust level with their agent which can lead to increased loyalty and more business opportunities.
Let us show you the Best Practices for effectively adding life insurance to your P&C Agency product mix.