Jan 14 2025 18 mins
In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.