Nov 28 2023 33 mins
Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead.
Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to revolutionize the user search experience. We'll unravel how this could impact your law firm's website traffic and guide you through the implications for your digital marketing efforts. Furthermore, we explore the transformation in Google's advertising strategy and how it's fueling revenue growth. We underline how you can wield your expertise, authority, and trust to gain a competitive edge in Google Search.
This episode is brimming with invaluable insights whether you're a tech aficionado eager to understand the latest advancements or a law firm owner striving to navigate the digital marketing landscape. We'll discuss how Google's SGE could alter user interactions with search results and the potential shift from search-generated revenue to banner ads, video ads, and other advertising formats.
Buckle up for an enlightening conversation aimed at keeping you one step ahead in the ever-evolving digital world.
Show Highlights:
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Understanding Google's Search-Generated Experience (SGE) and its potential impact on law firm's digital marketing strategy.
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Google's shift towards AI and machine learning to enhance user search experience.
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Google's evolving advertising strategy and how law firms can leverage their expertise, authority, and trust for competitive advantage.
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The impact of Google's SGE on user interactions with search results.
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The potential decrease in website traffic due to zero-click search results and the need for a robust search advertising strategy.
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Supporting Resources:
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Schedule a Consultation: https://gngf.com/consultation
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Visit the Website: https://gngf.com/
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Visit streamlined.legal:https://streamlined.legal/
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Twitter: @NextLevel_Legal
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Instagram or Facebook: @nextlevel.legal
For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal
More Information About Our Hosts:
Melanie Leonard: streamlined.legal
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For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.
Mark Homer: Get Noticed Get Found
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Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.
If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.
If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.
ACTION STEPS:
MARK: Action Steps
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Don’t change what you are doing from a content and SEO perspective if you follow the approaches we have talked about – which is to create content with the user in mind and create content in a way that provides expertise, authority, and trust signals to Google.
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If you aren’t doing Google paid ads for search ads, you may want to look into starting. Talk to your agency or find one, as running Google ads on your own can be costly if you make mistakes.
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Of course, if you haven’t done so already:
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Subscribe and follow our podcast so you will be notified when our next episode goes live.
If you haven’t done so already:
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Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen.
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And once you have subscribed - please leave us a 5-star rating and review, as that will help this podcast get discovered by other law firm owners.
-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.