How Courage Creates Purpose and Impact at Work with Lida Citroën | Ep 210


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Jan 15 2025 33 mins  

This week’s "How She Finds Purpose" insight comes from Lida Lida Citroën. She says –

"So my advice: take a chance. Take a chance. We have to have the courage to speak up and take a chance. Will people judge us? Yes. But that's human nature. They'll judge us even if we don't speak up. Does it make us feel vulnerable? Absolutely. And we gotta work through that because the world doesn't get better if we don't get our voice out there."

Lida Lida Citroën is the author of The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact. She’s an executive coach, personal branding consultant, and reputation management expert.

Lida works with leaders in over 30 countries, helping them clarify who they are and position themselves for success in high-stakes environments. Her career journey includes a bold pivot from corporate branding to starting her own company, a move that reconnected her to her purpose. Today, she also serves military veterans transitioning into civilian careers, a calling that she embraced after an unforgettable moment at a football game.

Here are 3 reasons why you should listen to this episode:

  1. Discover the power of courage to claim your voice—even if it feels vulnerable or risky—and why speaking up is essential to creating a better world.

  2. Learn how to realign your career with purpose through Lida’s personal story of leaving a "check-the-box" life and building a business she truly loves.

  3. Get practical insights on building influence authentically and breaking away from rigid definitions of what leadership is "supposed" to look like.

Connect with Lida at:

Website: https://lida360.com/

LinkedIn: https://www.linkedin.com/in/lida360/

Instagram: https://www.instagram.com/lida_citroen/


Find her book The New Rules of Influence here at https://lida360.com/store/

Would you prefer to watch or listen to the podcast on YouTube?
Head on over to https://www.youtube.com/@leadershippurposepodcast

Want to connect? Connect with Dr. Robin on

LinkedIn: https://www.linkedin.com/in/robinlowensphd/

Facebook: https://www.facebook.com/robinlowensphd

Instagram: https://www.instagram.com/robinlowensphd/

Email: [email protected]

Thank you for listening! Rate, review, & follow on Apple Podcasts or your favorite podcast player. Talk to you soon!

This episode was produced by Lynda, Podcast Manager for GenX Creative Entrepreneurs at https://www.ljscreativeservices.co.nz