Oct 19 2023 40 mins 1
Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results.
What’s the minimum you can get started with, and how long will it take to get “traction”?
[00:00 - 07:20] - Leveraging the Web for Lead Generation
- 40% of Bob's deals from internet marketing, especially SEO
- Most investors don't focus enough on online presence
- SEO has long runway - takes 6-12 months to see results
[07:21 - 12:30] - Creating Content to Attract Motivated Sellers
- Content builds bridge of trust before you ever talk to sellers
- Social media and content are extensions of who you are
- Use content to drive traffic back to your central website hub
[12:31 - 21:00] - Overcoming Perfectionism as an Entrepreneur
- Entrepreneurs tend to be perfectionists but it backfires
- Focus on excellence vs. perfection - define excellence for yourself
- Done is better than perfect - just get it out even if not 100%
[21:01 - 38:55] - Systems to Accomplish More and Scale Your Business
- Schedule activities around your natural energy peaks and valleys
- Use technology whenever possible to automate and simplify
- Even small consistent progress compounds over the long run
Key Quotes:
"Technology as a small entrepreneur is your best friend. So many things can be automated” - Bob McIntosh
“We don't need things to be perfect as long as they're excellent.” - Bob McIntosh
Connect with Bob:
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