Let's Talk Real Estate Investing with Sharon Vornholt

I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business.

Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business.

[00:00 - 11:14] - Building Your Local Brand and Reputation

• Represent yourself as a friendly neighborhood buyer, not a big hedge fund
• Adopt a friendly culture in your interactions and marketing

[11:14 - 18:20] - Leveraging Direct Mail Marketing

• Can be expensive but effective. Start small with handwritten letters if needed.
• Focuses on motivated sellers who call you.

[18:20 - 24:35] - Qualifying Leads Over the Phone

• Build rapport and get to know the seller
• Understand their motivation for selling
• Confirm decision makers will be present

[24:35 - 38:00] - Hiring for Culture Over Skills

• Can train skills but not personality and character
• Want people interested in solving problems over just the money

[38:00 - 55:30] - Using Home Inspections and Standing Out

• Worth the small investment even for cash buyers
• Gives you justification to renegotiate if needed
• Don't just compete on price - be uniquely different

Resources Mentioned:

REI Freedom Facebook Group

Discount Code For Coaching with Dan: Probate Queen

Probate Course

Freebie: Probate Investing Simplified

CRM (there’s a free version)

Book Mentioned:

“Get Different" by Mike Michalowicz

Key Quote:

“If I can do it, You can do it. I wasn't naturally a good salesperson.” - Dan Toback

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

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