Apr 08 2025 32 mins 2
Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success.
Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective.
- 3:26 – You will never figure it out all in your head
- 4:22 – There is no end so enjoy the journey
- 6:18 – Everything is figureoutable
- 10:44 – The dark night of the soul is real
- 14:25 – Get good at letting go
- 18:52 – You will rarely make a mistake you won’t recover from
- 25:00 – Define your relationship with business, money, confrontation
