Nov 21 2024 61 mins 1
Jim Fredrick is a trailer editor, studio marketing executive and film professor - and author of the OPENING WEEKEND: AN INSIDER'S LOOK AT MARKETING HOLLYWOOD'S HITS AND FLOPS.
In this conversation, we discuss Jim's career which began in editing trailers and spanned both the studio, independent and vendor sectors. We also hear about Jim's experience in helping launch some of the biggest and most loved films in recent history and hear memorable anecdotes about working with Rob Reiner at Castle Rock Entertainment and his singular experience of travelling to the UK shortly after Stanley Kubrick's death to create the marketing campaign for EYES WIDE SHUT and, going back to his professional roots, we learn what Jim's recipe is for a great trailer.
Jim Fredrick was President of Marketing at Castle Rock Entertainment, Senior Vice President of Creative Advertising at Warner Bros and Executive VP at Sony Screen Gems. He's worked on over 200 advertising campaigns including the HARRY POTTER franchise, THE SHAWSHANK REDEMPTION, HAPPY FEET and Stanley Kubrick's EYES WIDE SHUT. He is a Professor of Entertainment Marketing at Chapman University.
