Dec 05 2024 41 mins
Confession time—we meant to bring you this episode back in September, but life had other plans. So, if you hear us talking about September, just roll with it!
This December, we’re diving deep into social impact, exploring the stories, struggles, and triumphs of those making a difference in the world.
In this episode I sit down with Chris, a passionate advocate for fair trade and ethical consumerism, to talk about his journey, insights on greenwashing and fairwashing, and advice for navigating today’s complex marketplace as an ethical business.
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00:00 - Introduction
More about our guest today
Chris has dedicated his career to strengthening fair trade businesses and advancing the goals of the larger fair trade movement. As Executive Director, Chris leads the strategic, administrative, and programmatic aspects of the Fair Trade Federation. Prior to joining the FTF in 2016, Chris spent ten years with Ten Thousand Villages US, focused on sales training, event facilitation, and board development.
He has served on the WFTO Global Board of Directors since 2019 as the Pacific Representative .
Chris has a BA in Social Science from Cleveland State University, and a Master’s Degree in Organizational Leadership from Southern New Hampshire University.
Learn more about Chris and his work in the episode
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09:10 - Experiences and Influences on Chris's Career
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12:13 - Challenges of Greenwashing and Fairwashing
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19:01 - The Role of Large Corporations in Ethical Consumerism
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34:07 - Consumer Empowerment and Personal Responsibility
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34:21 - Conclusion
Mentions
Fair Trade Federation Code of Practice
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