How I Sold It


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Feb 12 2025 63 mins  

Today Dmitri discusses the ins and outs of selling a business, with guests who have been there, done that. Paul Anthony Troiano (Rumblefish; sold to CESAC) and Jeff Ponchick (Repost Network; sold to SoundCloud) share their experiences about the acquisition process, including valuation conversations and competitive bids as well as advice on the emotional challenges and the importance of focusing on the business’s core mission rather than building to sell.

Shoutouts from the ep:

Magic Box Paradigm

Riff Raff

Rock Paper Scanner

Music from:

Cast of Characters

Ivy Bakes

LNDÖ

Ghost Beatz


The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, X, and Instagram. Let us know what you think!