Episode 307: Maximizing Cash Flow, with Chris Long


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Jan 15 2025 32 mins  

With over 13 years of work experience in the construction and storage industry, I am a licensed carpenter and a storage expert who is passionate about creating innovative and customized solutions for my clients. As the president of Longyards Storage, a storage provider that combines traditional storage needs with a new trend of storage yards, I lead a team of professionals who are committed to delivering high-quality service, security, and convenience. I value collaboration, creativity, and customer satisfaction, and I strive to bring diverse perspectives and experiences to the industry.

At Longyards Storage, I oversee the operations, marketing, and sales of the company, as well as the development and implementation of new products and services. I have successfully expanded the company's offerings to include exterior storage yards that are equipped with various options, such as sea can containers, power outlets, micro offices, and live Wi-Fi streaming. These storage yards are designed to meet the specific needs of different businesses, such as contractors, landscapers, and retailers. I have also ensured that the storage yards are secure, private, and well-maintained, with features such as 30' gates, 6' high fencing, 6" crush stone, and a full-time caretaker. Through my project planning, renovation, and construction skills, I have enhanced the quality and value of the storage yards, and increased the customer retention and satisfaction rate.

What You Will Learn:

  • Who is Chris Long?

  • Chris shares his journey from carpenter to construction company owner (Conrad Construction).

  • What inspired Chris to develop a yard storage business?

  • How does Chris's business model focus on providing storage yards for contractors?

  • How has the value and cash flow of that initial property investment changed over time?

  • What are the key SBA financing terms that Chris discussed, such as loan-to-value ratios and interest rates?

  • How does corporate financing differ from franchising in attracting investors?

  • What advantages does Chris see in non-residential commercial space compared to residential properties?

  • How does Chris emphasize the reduced downside risk and increased cash flow potential in his business model?

  • What systematic approach does Chris use to identify suitable properties for his business?

  • What complexities are involved in building a yard storage business, despite its seemingly simple nature?

  • What factors does Chris identify as significant when analyzing a location for his business?

  • Why does Chris stress the need for thorough feasibility studies before acquiring properties?

  • What software tools does Chris utilize to evaluate potential properties, and what criteria do they assess?

  • What are Chris's thoughts on the future of the market, and how does he approach unpredictability in business planning?

  • Chris shares how everyone can contact him.

Additional Resources from Chris Long:

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