Apr 09 2025 26 mins 2
Did you know that the first coupon dates back to the 1800s?
It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now.
In this episode, Brett Watson, CEO of The Coupon Bureau, joins hosts Reid Jackson and Liz Sertl to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and built-in fraud prevention, coupons are evolving for the modern retail experience.
Brett explains what it takes to bring an old system into the digital age, why coupon fraud has become such a costly issue, and how these changes are unlocking new opportunities for both brands and consumers.
In this episode, you’ll learn:
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How couponing has evolved over the years
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The role of coupons in marketing and media
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The future of coupon technology
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(03:31) History of couponing
(09:45) The scale of coupon fraud in the industry
(14:56) The new coupon standard
(18:54) Different innovations and applications of coupons
(23:23) Brett’s favorite tech she can’t live without
Connect with GS1 US:
Our website - www.gs1us.org
Connect with the guest:
Brett Watson on LinkedIn
