Oct 22 2024 32 mins
Are you leaving money on the table by ignoring the psychological triggers that drive donors to give? Join us for a compelling conversation with Griff Bohm, co-founder of Give Momentum, as we explore how behavioral psychology and AI can transform your nonprofit’s fundraising strategy.
Griff brings deep expertise in donor psychology and financial decision-making, backed by his success in the Defeat by Tweet campaign, which raised $15 million from 60,000 new donors.
He explains how concepts like loss aversion, delayed gratification, and "action-based giving" drive donor behavior, and how AI can help nonprofits build lasting donor relationships. Discover how to identify high-potential donors, automate engagement, and leverage AI to hyper-personalize your outreach. If you're ready to supercharge your donor engagement, this is the episode for you.
This episode answers the following questions:
- What are the key traits of major donors?
- How can I use psychology to increase donor engagement
- How can I use AI to identify, engage, and retain donors?
Links mentioned in this episode:
- Give Momentum GPT – Learn about their GPT assistant for fundraising best practices.
- Give Momentum’s Website
- Give Momentum’s Blog
Looking for more? Check out these amazing episodes:
- Ep 351: Use Email Sequencing to unlock donor retention with Lisa Fernandez
[Episode Title on Apple Podcasts, Spotify, or our website with show notes] - Ep 281: Surefire ways to retain your donors with Samantha Threadgill
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